Hotel oberoi marketing strategy
Marketing mix of oberoi
Competition: Direct Competition: Oberoi Hotel, New Delhi has to face a direct completion form its competitors like Taj hotel, Hyatt Grand , Le Meridien, Raddisson Hotel Marriott Hotel and many other competitors existing in the city, in terms of the five star plus boutique-style property, other five star hotels and serviced apartments do compete for the same corporate business sectors. Royal treatment for loyalty Business Standard News. Business today. People: Being in the hospitality sector, service is the most important thing. The brand started with its own printing press for in Delhi for in-house needs. Growth will take place by targeting new areas of business within both local and national communities. The more companies decide to conduct meeting over the phone, using theyb conferencing technology, and video phone technology, the less business people travel and the more it affects Oberoi Hotel. Direct Marketing Theirdirect marketing should be handled by their PR agency. On completion of the post-graduation degree, the Oberoi Hotels give an opportunity to the students to join the Oberoi Group directly at managerial role. This completes the marketing mix of Oberoi hotels. Joshi, D. The Oberoi hotels provide exotic vacations offer which includes accommodation, breakfast, airport transfers and taxes. Promotion: The promotional and advertising strategy in the Oberoi Hotels marketing strategy is as follows: The Oberoi Hotels have adopted several promotional policies to create the brand awareness. This might result in additional operating costs but offers more customer value and satisfaction.
ITC, A well trained team who are proud of their hotel and respect and promote the brand values. Since then the Oberoi Hotel chain is growing, marking a luxurious mark at each step.
ITC Annual report. Marriot Website. Hyatt Website.
All Oberoi Hotelss are boutique properties. Singh, S. They will buy select targeted list of corporate companies and send them information about Oberoi Hotels.
They currently have more than hotels and plan major expansions by the next 3 to 4 years Khosla Also, social media platforms like official Facebook accountTwitter and Instagram handles, YouTube channels and official website has been very active in promoting the brand by sharing customer experiences.
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